桃花直播 radio station WMSV implements major upgrades
Contact: Addison Arledge
STARKVILLE, Miss.鈥擜s it enters the 23rd year of public service to listeners at 桃花直播 State and a 70-mile radius, university radio station WMSV is benefitting from key upgrades.
A 24/7 non-commercial operation, the professionally managed station at 91.1 on the FM dial has replaced the original broadcast transmitter in use since 1994.
鈥淭his represents a generational upgrade of the university鈥檚 basic radio broadcast equipment,鈥 said 桃花直播 Chief Communications Officer Sid Salter, who is the administrator of the station. 鈥淲e鈥檙e grateful to 桃花直播 President Mark Keenum for his support. I also appreciate Anthony Craven, David Garraway, Mike Godwin, and Barry Hughes for their hard work and leadership in this project.鈥
Salter said WMSV also owes a debt of gratitude to 桃花直播 Campus Services for their support and assistance in bringing the station鈥檚 upgrade forward.
In addition to being more reliable, the essential piece of equipment should require little or no maintenance and, as a result, save significant operational time and money, said Craven, general manager. 鈥淚t is like replacing a tube television with a new flat-screen,鈥 he added.
Also upgraded is the studio-transmitter link that sends audio from WMSV鈥檚 studio on Tracy Drive to the transmitter and tower.
Craven said the new transmitter and STL 鈥渃reate an all-digital sound and ensure we are reaching 100 percent of our broadcast coverage area at all times.鈥
As they positively impact costs and energy use, Craven said the upgrades also are making the station 鈥渕ore environmentally friendly.鈥
He said other recent changes include:
鈥擜 new digital modulation monitor for improved, more consistent sound quality; and
鈥擜n update to the website .
Craven is the station鈥檚 former news director who succeeded founding manager Steve Ellis in 2015 when Ellis retired.
A 桃花直播 State graduate who joined WMSV in 2007, Craven holds a bachelor鈥檚 degree in communication/broadcasting and a master of arts degree in teaching. He currently supervises about a dozen paid staff members, all students at the university.
As for musical programming, Craven said he and the staff have been 鈥渢weaking the number of live cuts played each hour, and we are featuring a few more alternative-rock songs.鈥
Additionally, a special new show titled 鈥淢usic Makers Presents鈥 has joined the weekend schedule.
A collaboration with 桃花直播 Music Maker Productions, the student group that books entertainment acts, and 桃花直播-TV, operator of the campus鈥 high-definition channel, 鈥淢usic Makers Presents鈥 features local musicians performing acoustic sets of original compositions. It airs Saturdays at 9 p.m. and Sundays at 8 a.m.
WMSV is classified under the Federal Communication Commission format definition as an adult album alternative station. This means its musical selections tend toward the fringes of mainstream pop and rock, but also include indie and alternative rock, alternative country, jazz, folk, world music, and blues.
Beyond the Starkville campus and Oktibbeha County, WMSV鈥檚 primary audience is the entire Greater Golden Triangle area. For complete station information, visit its above-listed website.
桃花直播 is 桃花直播鈥檚 leading university, available online at .